This expression has been used many times throughout the years, yet its truth has never diminished. With this statement comes an understanding that in order for there to be ashes there needs to be a fire that causes destruction, a destruction in which something of value or significance is burned to ruins. Usually, this tragedy is caused by someone making a bad and selfish decision and most of the time there are victims who are left to pick up the singed pieces of their dreams. It takes inner strength and resolve to rise from those ashes. Similarly, the economic problem in America has forced many to begin a new.
Today, we find that this financial disaster has dealt a devastating blow to our dreams. Companies that were once the examples to follow are now virtually non existent. The lack of integrity of our business leaders has made it nearly impossible to win back the confidence of consumers. What is a new business owner supposed to do in these troubled times? One thing I can say for sure is that just because matters are difficult does not mean you should give up on your dreams, passions, and ideas. I believe that dreams are born from adversity, and if you look hard enough there are opportunities in every situation. Ray Kroc, Bill Gates, and Jack Welch are prime examples of business leaders who have broken through the walls of difficulty and achieved great success during economic unrest. Jack Welch, for example, transformed GE from a 14 billion dollar company to the most valuable and largest corporation in the world, with a market value of over $130 billion by 2001, according to Fortune Magazine.
If you are still not convinced then let me share some names of companies that have risen from the ashes of economic disasters, left behind by poor financial decision makers. Fed Ex, Microsoft, McDonalds, GE, and Disney, to name a few, began during a recession period in America. Their entrepreneurial spirits took risks and pursued opportunities ignored by many. When others folded on their dreams, these great companies unfolded new ideas, thus creating a new paradigm for others to follow. They did not create products first to then sell it to the people; they created products for the people. They sold what consumers wanted! Many of us believe that when a problem arises, a solution is usually imminent. Well, the same mindset should be applied here. When there is a problem with our products selling, then it is time to think of a solution, and that usually means rethinking our business strategy. It is important that you start your approach by listening carefully to the consumer’s needs. Remember, the consumer fuels the economy and if they are not buying then businesses will suffer, jobs will be at stake, and the quality of life in our nation will diminish. It is imperative that leaders carefully think through ideas before rendering a final decision. One who thinks well can become recession proof.
That’s why the companies that I mentioned above should serve as an inspiration to first time business owners. In a recession, entrepreneurs have opportunities that a stable economy usually does not offer. Like flexible low interest business loans, partnerships, and new problems. Yes, problems! Problems release the creative mind to find solutions for the needs of the time. For example, bad bank practices create a need for new banks to emerge with a standard for integrity, high gas prices and gas guzzlers create a need for more fuel efficient cars. Well you get the idea. Now, what are you going to do about the dream that has been entrusted to you? Are you going to let the sorrows of our recession dictate the direction of your leadership and ideas?
I hope not!
I believe there are people that have what it takes to build the next fortune 500 company, the next GE, McDonalds, or Disney. Their ideas might not only the save American business, but also improve the quality of life, health, and self esteem for millions of people who have been crying out for hope. There are those that no matter what fires have engulfed their lives or businesses, or what little is left behind from the chaos, they have the drive, focus, and vision to make it through. It is time for those new entrepreneurs to rise up from the ashes and take their dreams to flight. If this season of opportunity is seized, great things can occur for them, their families, and companies. Are you the next success story, or should we wait for another? If so, be a leader who will not only climb the ladder to success but one who will climb with the needs of the people in mind. Remember the need and not the greed. Be a thinker and a problem solver. Evaluate, adjust, and change ideas if necessary. Let determination and vision shield you from the fires of adversity. But if ever you should fall into ashes, remember to rise.
I believe there are people that have what it takes to build the next fortune 500 company, the next GE, McDonalds, or Disney. Their ideas might not only the save American business, but also improve the quality of life, health, and self esteem for millions of people who have been crying out for hope. There are those that no matter what fires have engulfed their lives or businesses, or what little is left behind from the chaos, they have the drive, focus, and vision to make it through. It is time for those new entrepreneurs to rise up from the ashes and take their dreams to flight. If this season of opportunity is seized, great things can occur for them, their families, and companies. Are you the next success story, or should we wait for another? If so, be a leader who will not only climb the ladder to success but one who will climb with the needs of the people in mind. Remember the need and not the greed. Be a thinker and a problem solver. Evaluate, adjust, and change ideas if necessary. Let determination and vision shield you from the fires of adversity. But if ever you should fall into ashes, remember to rise.






